For a market and competitive analysis to be effective, it must be credible, logical and actionable.
Market and competitive analysis is the collection, analysis and interpretation of real-world data to yield a deep and thorough understanding of the characteristics and dynamics of customers and competitors within a marketplace. The purpose of any research activity is to help our clients make informed, fact-based decisions regarding potential issues and opportunities by providing insight into the nature of their strategic landscapes.
To ensure that our analyses are practical, AssetEconomics has developed a rigorous methodology with these elements::
AssetEconomics utilizes our broad and deep industry expertise in combination with rigorous analytical techniques (e.g., forecasting, valuation, regression, conjoint, cluster, factor, discriminant, and Monte Carlo analysis) to thoroughly understand the characteristics and dynamics of a marketplace. A summary of our key capabilities in understanding the market environment include:
Market Analysis Capabilities:
Competitive Analysis Capabilities: